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Material TÅT specializes in positive disruptive innovation.

A disruptive innovation 'improves a product or service in ways that the market [or society] does not expect'.

Core competence 1 is revealing hidden needs.

Needs are hidden by 'dissociative structures' (blind spots, tunnel vision, bias, jargon etc).
Dissociative structures are inert by nature.

Core competence 2 is turning hidden needs into succesful design.
Product design, service design, social design, organizational design and high level strategy/policy design.

Design based on hidden needs transforms its market, organisation or society.
It puts dissociative structures out of play.

Core competence 3 is design management: co-operating with clients and their R&D partners. Clients include:
logo KPN logo Arriva logo Nomad logo Syntens Logo Philips logo Ministerie IenM logo ANWB logo Connexxion logo GVB logo NS logo Lumiance logo VeoliaTransport logo Daalderop logo 9292 logo Provincie Noord-Holland logo Provincie Noord-Brabant logo KpVV

Contact: info@materialtat.com • PO box 1252 • NL-1000 BG Amsterdam • the Netherlands